When: Friday 10th may 7:00pm
Where: The Royal Institution of Great Britain
In many crucial areas of our lives, reason plays an astonishingly small part. The best ideas don’t make sense: they make you feel more than you think. Join advertising legend and behaviour expert Rory Sutherland as he uses case studies form the world’s biggest brands to reveal how we must understand the basics of ‘psycho-logic’ to get ahead in the modern world.