Even in the era of laptops the size of magazines, cell phones the size of credit cards with more processing power than a top of the line PC had ten years ago and lightning fast, free, instant publication on the web, flyer marketing in London is still as big a piece of the puzzle as ever. Here’s why.
Not everybody has a cell phone, so instant, local digital marketing doesn’t always do the trick. Some people don’t like carrying cell phones, others simply don’t spend much time online anyways, so there are certainly people out there who can’t be reached through digital marketing and need to be reached through traditional marketing methods like fliers.
Fliers, real live publishing, offers a kind of legitimacy that is becoming harder and harder to attain on the web anymore. Anybody can start a free website, but it’s very easy to be drowned in the flood of other websites out there. People don’t have time to read every website they find on search engines. But when they are handed a flyer with interesting artwork, an eye-catching design and easy, readable text, chances are they stop and give it a look through. Artshead offer flyer marketing London services.
Fliers help to build a more intimate sense of community than web marketing. When someone is handed a flyer, in person, but somebody who is actually involved in a local art show, stage play or musical performance, whether it’s the London Philharmonic or a local punk band, it builds a sense of community and belonging that can do a lot more for any show’s ticket sales than yet another impersonal online advertisement. Fliers build a sense of community that is hard to attain through the web.
Flyer marketing still works in this digital age because of all of these things it provides that the web simply cannot. It is true that web marketing can be a powerful tool for marketing London to tourists, to outsiders, but when it comes to marketing London to London, this big city isn’t that big. There is a real sense of community, of belonging with many of the residents of the city, and when it comes to flyer marketing London’s sense of community can be tapped into as a powerful marketing resource.
Whether selling tickets to visitors or lifelong Londoners, fliers get the word out in a way that reminds people of what London is all about.