Guerilla marketing is an unconventional approach to promotion that relies on time, energy and imagination rather than a big marketing budget. We scout out the best London spots for our clients and we come up with guerilla marketing strategies that are sure to intrigue and capture the appropriate audiences. Everything is designed with the aim of the campaign in mind – whether that be in order to promote an arts, theatre, film or multi-media London event or whether it be to sell a product or a business.
The element of surprise works best with our guerilla marketing campaigns. Catching audience members as they go about their day to day business – on a lunch break or on their way to work – makes our guerilla marketing london campaigns all the more memorable and unique. Typically, our guerrilla marketing campaigns are unexpected, unconventional, and potentially interactive and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept in order to spread the word most effectively.
Guerrilla marketing in London
Guerrilla marketing involves unusual approaches such as intercepting audiences in public places; street giveaways of products or any unconventional marketing intended to get maximum results. Our Guerrilla marketing campaigns can also utilize mobile digital technologies in order to engage the consumer better and so that we can create a memorable brand experience for them.
Guerrilla Marketing is just as much geared for small business and entrepreneurs as it is for the big guys. In fact guerilla marketing can sometimes be more effective for smaller business because audiences are always intrigued with new and distinctly fresh ideas and this is a great way of introducing yourself to the consumer.
For us guerilla marketing covers a large scope of things: including clean graffiti, viral marketing, presence marketing, buzz marketing, experimental marketing, undercover marketing, print distribution, wait marketing, live-in marketing and even online marketing. It all depends on the campaign and it’s purpose. It also helps to combine some of these different types of guerilla marketing, in one campaign, so that you can make the most of it.
Case Study: Last summer we worked with Audiences London on a series of guerilla marketing site-specific London pop up events. The campaign combined dance performance and fieldworker interaction with passers-by. The theme was encounters and journeying through London and it was promoting a dance project funded by the arts council – Meet Me Far From Gravity.
Guerilla marketing campaigns are always fun and highly creative and audiences love them. They can be very cost effective too if you’re on a tight budget. Our main aim is to create a lasting impact with our audiences but it’s equally useful to use the opportunity to get some audience feedback so that you can improve things for the future.
We like to make the most of each campaign so if you have an idea that you’d like to bring to fruition but you’re not quite sure where to start then drop us a line and we’ll get our thinking caps on.